Tower and Town, April 2019 (view the full edition)Marlborough ConfectionersThe Marlborough Confectionersis the only independent sweet shop in Marlborough. It has been Emma Waring-Jones's dream to own her own sweet shop since she was young, and now she has owned and worked at the shop for ten years and it has been very successful. She has recently moved from across the street into her new premises in Hughenden Yard. Her sweets come from across the world: some from England, some from America, some are even homemade fudges. There are also sugar-free items, so that everyone can enjoy her sweets. They all taste great! The shop is different from the others because it is special and exotic; the sweets they sell can't be found in Waitrose or One Stop. Lots of families come here to buy their sweets and it's a special treat for lots of children to come in. The owner thinks that the uniqueness of the shop is what gives it a chance against the big chains. The shop's opinion on online shopping is that it is good for certain things like buying clothing or sports equipment, but shopping for sweets is different. There is a very appealing atmosphere in the sweet shop that you will not be able to experience if you buy your sweets online. The shop smells enticingly sweet and makes you want to buy some of the shop's produce. The owner has changed the location of the shop recently (about a year ago), but the location of her sweet shop is still very hidden. The reason for this is that the rent is manageable where she is now. If she chose to move onto the High Street, the rent would be tripled or quadrupled, but she would also get a lot more customers. It's a difficult choice to make, but she is confident that this is the best business decision for her. All in all, we think that the sweet shop is a great place to go if you want to get the full experience of a warm, cosy place to buy your sweets with your family and to get out of the house. It is better than Waitrose and One Stop and other grocery stores, as you can get a taste of something you've never tried before including tastes from all around the world. Joe Purcell and Marco Cheung |